Ortega created a new design, manufacturing, and distribution process that could reduce lead times and react to new trends in a quicker way, which he called “instant fashion”. In 1985, Inditex was incorporated as a holding company, which laid the foundations for a distribution system capable of reacting to shifting market trends extremely quickly. This led to the opening of 9 new stores in the biggest cities of Spain. In the next 8 years, Zara’s approach towards fashion and its business model gradually generated traction with the Spanish consumer. Amancio Ortega named Zara as such because his preferred name Zorba was already taken. Its first store featured low-priced lookalike products of popular, higher-end clothing and fashion. Zara was founded by Amancio Ortega and Rosalía Mera in 1975 as a family business in downtown Galicia in the northern part of Spain. The sub-brand Zara TRF offers trendier and sometimes edgier items to younger women and teenagers. The Zara brand offers men and women’s clothing, children’s clothing (Zara Kids), shoes and accessories. Zara is obsessed with its customers, and they have defined the company and the brand’s culture right from the very beginning. There are many factors that have contributed to the success of Zara but one of its key strengths, which has played a strong role in it becoming a global fashion powerhouse as it is today, is its ability to put customers first. With its dramatic introduction of the concept of “fast fashion” retail since it was founded in 1975 in Spain, Zara aspires to create responsible passion for fashion amongst a broad spectrum of consumers, spread across different cultures and age groups. Zara is one of the world’s most successful fashion retail brands – if not the most successful one.
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